Posted July 2, 2018
HILDEBRAN, N.C. – DeFeet International, manufacturers of performance socks and accessories for the cycling, run and outdoor markets, announced the introduction of a new from-the-ground-up sock: The EVO®.
The lightest production sock ever made by DeFeet, EVO® ushers in a new paradigm in high-performance cycling socks.
Developed over a two-year period with extensive input from the world’s No. 1 ranked professional cycling squad, Team Quick-Step, the EVO® lineup has three all new silhouettes.
Named for one of the most famous grueling and legendary climbs in the Tour de France, this model has 360-degree honeycomb venting. DeFeet chose a special yarn called Sapona for its silky feel and amazing cooling properties.
The EVO® Classic
Also made from Sapona, the Classic model has a true rib knit that gives it the purest 1960s cycling appeal. This is for riders who desire the traditional look while getting the most advanced fit and feel available.
The EVO® Carbon
As its name implies, this model is made from yarn derived from carbon fiber. Light and strong, the Carbon has yet another new knit that gives legs the distinctive look of being wrapped in carbon fiber.
All EVO® models have compression properties to their feel that Team Quick-Step riders found very favorable. DeFeet implemented what the team unanimously voted as the most comfortable sock for extreme challenges like the Tour de France and Paris – Roubaix.
“The feedback we received from Team Quick-Step over the last two years was invaluable in the creation of the EVO,” said Shane Cooper, DeFeet founder and chief sockologist. “We collaborated with the Quick-Step team every step of the way from the drawing board, to the knitting lab, and through the actual road testing. The collaboration was invaluable and allowed us to create another unique sock for the cycling professional, as well as the recreational cyclist.
To celebrate the launch of our new EVO line, DeFeet created a one-of-a-kind sock it calls the EVO® Spider Silk. Unlike any sock ever made, it is the first sock ever knit completely from the silk of the rare Giant Golden Orb Spiders of Madagascar. In fact, this sock will be only the fourth product ever known to be made from the material.
The other items include a pair of gloves for Napoleon Bonaparte’s wife and a one-of-a-kind bed linen. Cooper will award the first of the EVO® Spider Silk socks to Team Quick-Step on the eve of the start of the Tour de France this month.
“This Golden Sock will be awarded to Quick-Step management and presented on a hand-blown crystal foot form in its own Pelican Case on the eve of the 2018 Tour de France,” said Cooper. “This is a $5000 pair of socks. And, yes, you can buy a pair.”
The most intriguing part of the EVO project? The innovation possibilities for spider silk.
“Spider silk is actually a protein that can benefit humanity in many ways, if we can learn to synthesize it,” Cooper said. “Some labs have made progress with this, and I believe we will move beyond oil-based fibers. Nature will lead the way, if we can copy her code. DeFeet is on that trail.”
Cooper added: “Imagine fiber that is 5 times stronger than steel, lightweight as a feather and can be made using methods that create far less pollution than anything that currently exists.”
Source: DeFeet International